CHIPS AHOY: 60th BIRTHDAY
CHALLENGES & OBJECTIVES
/ The Problem
Chips Ahoy! is the people’s favorite chocolate chip cookie. It’s brand fans who have made it the most popular chocolate chip cookie on earth. But, as it approached its diamond jubilee, the nostalgic brand was on the verge of being stale among Gen Z.
/ The Solution
Birthday parties are out, unique experiences are in. And nothing says Gen Z like celebrating another trip around the sun with close friends. So, to celebrate our 60th anniversary, we brought the celebration to them.
We were tasked with developing a digital-first campaign to reassert the brand’s category dominance and drive sales.
/ The Results
The results speak for themselves. Not only did the campaign generate headlines in top-tier media, but it was the largest organic sweepstakes in Mondelez history with 534,000 entries.
