INVISALIGN SMILE SQUAD

CHALLENGES & OBJECTIVES

/ The Problem

These aren’t your mother’s braces. In 2020, Invisalign set out to change teens’, and their parents’, perception of the clear aligner brand using a diverse roster of influencers as brand endorsers. Our goal - get teens to nag their parents about Invisalign because all the cool kids are wearing them.

/ The Solution

We partnered with TikTok star Charli D’Amelio and the youngest Hollywood executive producer, Marsai Martin, and 23 others to make the brand irresistible to teens.

/ The Results

25 influencers created more than 190 pieces of content. Brand saw:

  • 110% increase in leads year-over-year

  • 20.9% increase in total revenue year-over-year

  • 118% year-over-year increase in total leads

  • 25.6% increase in teenage patients year-over-year

  • 34%+ increase in shares year-over-year