M&MS 75TH
CHALLENGES & OBJECTIVES
The year leading up to M&M'S 75th, the brand made it clear that anything short of Oreo's 100th anniversary results would be an epic fail. They wanted to crash the Internet.
/ The Problem
We partnered with BBDO, Jack Morton and Momentum, to develop a fully integrated plan that included an a remake of of Sammy Davis Junior’s iconic song; an invite-only listening party in New York City where Aloe Blacc and Zedd performed live, attendees also made their way through the M&M 75th house, a pop-up community that celebrated M&M’S brand history through the Spokescandies’ eyes.
/ The Solution
The week-long campaign culminated in 140 media guests attending the event, hundreds of headlines, and the brand's marquee song landing on iTunes and Billboard dance charts. Take that Oreo!