Veronica is a D.C.-based marketing and communications leader, whose category experience spans entertainment to retail. A creative instigator, she’s passionate about helping companies and brands move from mass marketing to mass mattering.
With 15 years of communications and marketing experience, Veronica has managed award-winning campaigns for some of the world’s most admired brands and individuals including, Audi of America, Walmart, M&M’S, Shawn “Jay-Z” Carter, and more. Currently, she serves as Head of Marketing and Communications for LIFT where she oversees executive communications, brand management, digital and media strategy, among other responsibilities.
In addition to her day job, Veronica is committed to mentoring the next generation by serving as an adjunct instructor and guest lecturer at Johns Hopkins, Howard University and American University. She is also a published contributing author (How to Succeed in a PR Agency) and public speaker.
Veronica received her bachelor's degree from North Carolina Central University and completed post-graduate studies at New York University.