WHO, ME?

Veronica is a marketing and communications leader, whose category experience spans entertainment to retail. A creative instigator, she’s passionate about helping companies and brands move from mass marketing to mass mattering.

With 17+ years of communications and marketing experience, Veronica has managed award-winning campaigns for some of the world’s most admired brands and individuals including, Audi of America, Walmart, M&M’S, Shawn “Jay-Z” Carter, and more. Currently, she is a Senior Vice President at MSL Group where she oversees brand management, digital and influencer strategy, among other responsibilities for White Claw, Mike’s Hard Lemonade and Cayman Jack. Prior to that, she served as Global Communications Lead for Invisalign at MSL, managing PR and influencer for North America, APAC, EMEA and LATAM.

In addition to her day job, Veronica is an activist and marketing communications is her protest. In 2020, she founded The Humanity Lab (THL), a global collective of creators, storytellers, digital natives and data miners who desire to give back. THL's purpose is to amplify, galvanize and impact the anti-racism, pro-humanity agenda. Members partner with individuals and organizations to provide pro bono creative resources and the human capital needed to reach millions of people worldwide with messages that spark action and change perception.

Veronica is also committed to mentoring the next generation by serving as an adjunct instructor and guest lecturer at John’s Hopkins, Howard University and American University. She is also a published contributing author (How to Succeed in a PR Agency), public speaker and workshop facilitator.

Veronica received her bachelor's degree from North Carolina Central University and completed post-graduate studies at New York University.