AUDI BRAND LOVE
The Insight:
Seventy percent of Black, Latinos and Asians say, “Audi is a brand I love,” but nearly 9 out of 10 don’t feel that love in return. I set out to change that by pitching Audi of America a growth market strategy centered on speaking authentically and directly to diverse consumers. In the form of a car brochure and based on self-funded research, I created 'Now You're Speaking My Language,' a robust marketing proposal complete with brand positioning, marketing platform and communications strategies.
HACKING ATTENTION
I needed a way to bypass the gatekeepers who screen executive mail. What better way and at what better time than Valentine’s Day. No one opens a gift addressed to someone else, especially not one with I Love You stickers on it. And just in case it didn’t make it to its intended recipient, I created a microsite to house the marketing brochure, research and brand love letter.
Click the image below or go to www.audibrandlove.com.
AUDI BRAND LOVE VALENTINE’S DAY MAILER
