These aren’t your mother’s braces. In 2020, Invisalign set out to change teens’, and their parents’, perception of the clear aligner brand using a diverse roster of influencers as brand endorsers. Our goal - get teens to nag their parents about Invisalign because all the cool kids are wearing them.

So we partnered with Tik Tok star Charli D’Amelio and the youngest Hollywood executive producer Marsai Martin, and 23 others to make the brand irresistible to teens.

IMPACT

• Enlisted 25 influencer to create more than 190 pieces of content and

• 110% increase in leads year-over-year

• 20.9% increase in total revenue year-over-year (Q3 2020)

• 118% year-over-year increase in total leads (Q3 2020)

• 25.6% increase in teenage patients year-over-year (Q3 2020)

• 34%+ increase in shares year-over-year (Q3 2020)

In addition to generating engaging content and driving the largest share price in company history, MSL’s influencer work generated notable press coverage in Business Insider, CNN Business, Yahoo, Market Watch and AdWeek.