Great For You
The Great For You icon was developed to help Walmart customers instantly identify food options that are better for them. It made its debut on Great Value and Marketside items in February 2012 and also appears on fresh and packaged fruits and vegetables at Walmart stores nationwide. Wal-Mart Stores, Inc. partnered with First Lady Michelle Obama and her Let's Move Campaign to announce the launch of Great For You.
I can't lie I was star struck. I mean the First Lady of the United States! When I wasn't taking photos (and staring), I was wrangling media, securing interviews for executives, and overseeing the capture of video content.
Walmart St. Louis, MO
Michelle Obama showing support and solidarity in a press conference at a local St. Louis Walmart store.
Meet and greet
The First Lady chatting with senior executives and store associates about the impact Great For You will have on their community specifically.